Your Turn: Careers, Kids, and Comebacks--A Working Mother's Guide by Jennifer Gefsky

Author:Jennifer Gefsky
Language: eng
Format: epub
Tags: parenting, business, self help
Publisher: HarperBusiness
Published: 2019-10-02T04:00:00+00:00

“I’m all for asking people for help, but problems will arise, and it is very important to be able to solve and work through these problems yourself. No one cares more about your business than you,” says Laura. “Starting Pip n Bits was the scariest and most satisfying thing I’ve ever done,” says Laura. “I have no regrets about turning my hobby into my full-time job. I’ve never worked this hard in my life, and never thought I’d work this much and not mind it. I’m tired and on my feet for fifteen hours a day, and still wouldn’t change a thing.” Many returners feel that if they’re going to be working, it better be worth it. For many, starting their own business is.

To start, focus on an income-generating project—not just a hobby. “Remember the main benefit is extra income, not just a part-time job,” says Chris Guillebeau, author of Side Hustle: From Idea to Income in 27 Days. Here are some other quick tips to know if you have the makings of a good idea.

Solve a problem no one else can see. Alli Webb, founder of DryBar, knew her friends wanted fast, easy blowouts so she created a business around that. As moms, Shannon Seip and Kelly Parthen were disappointed by the lack of healthy, kid-friendly options at local amusement parks and zoos. They launched Bean Sprouts Café, which provides just that.

Talk to your target audience about your idea. First, ask friends, family, even strangers about the idea. Then talk to the people most likely to use your service or product. Is there a clear group of people who would love this? What is their reaction to your idea? That will help you know if you have something there. And really listen. A very common mistake first-time entrepreneurs make is believing in their idea, even when no one else seems to like the idea.

Launch before you’re ready. You need to know quickly if there’s something here or not, says Guillebeau. Then regroup and see if your expectations were met. Was there a clear group of people interested in your product or service and willing to pay for it? If so, you might have something there.

Don’t spend a lot of money up front. There are so many inexpensive tools to build a website or test a product idea. There’s no need to pump a lot of money into an idea until you really know it has legs.

Women start companies, women start new careers, women change the world, women earn good money (or nearly 77 percent of what we deserve). It’s really gratifying to do all that. Whether you’re dying to get back to your old job or you’ve always wanted to make a career change, now’s your time to make it happen.

HOW COMPANIES CAN SHINE:

Open the door to your company.

The quest for talent is an ongoing challenge for companies. There’s a dearth of qualified employees in tech, for instance, and the competition for talent has likely never been higher. If

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